Sven Spöde

Context engineering for marketing & communication

I build the context between human judgment and machine output.

A new AI task often means explaining the same knowledge and rules again. I help marketing and communication teams build reusable context into systems they can own, with decisions grounded in human judgment.

Speaking Advisory
From ambiguity to coherence
BrandVoiceAudienceClaimsSourcesTermsRulesRolesDecisions

01 · Knowledge is scattered

Knowledge, intentions and decisions are scattered. Connections exist, but their relevance is unclear.

An illustration of how shared context supports coordination.

News & appearances

All news & appearances

  1. Named W&V AI Leader 2026

    W&V named me one of its ten AI Leaders 2026, recognizing work that brings AI into everyday marketing through changes to processes, teams and infrastructure.

    Original source www.wuv.de
  2. Announced appearance

    AI SHIFT · speaker announcement

    W&V Connect: AI SHIFT announced me in its Berlin speaker line-up. The programme explores AI use cases, teams and leadership in marketing.

    Original source www.wuv.de
  3. – Announced appearance

    KI:ARENA · speaker announcement

    I announced my participation as a speaker at KI:ARENA in Düsseldorf, a conference on AI in corporate communication and marketing.

    Original source kiarena.de