{"description":"Keynotes, panels, and workshops for marketing and communication teams figuring out how to use AI well.","lang":"en","markdown_url":"https://www.svenspoede.com/speaking/index.md","plain":"Sven Spöde helps marketing and communication teams make sense of AI pressure and turn it into better decisions, better systems, and better work.\nThe best rooms are the ones that want practical clarity: where GenAI helps, where judgment still matters, and how teams can build ways of working that do not collapse under tool pressure.","selected_contexts":[{"date":"2026-09-24","external_url":"https://www.hnu.de/transfer/transfer-kooperationen-mit-der-hnu/projekte-und-events/hnu-connect","is_upcoming":true,"organization":"HNU Connect","plain":"AI in communications is no longer a side topic, but a capability question that cuts across tools, workflows, governance, and team design. HNU Connect is interesting because the format does not treat AI as a standalone demo topic: across recent editions it has linked marketing automation, regulatory orientation such as the EU AI Act, everyday AI tools for communication work, and broader questions about how digital communication changes professional practice.\nThis session takes the next step and asks what has to change once organizations move beyond pilots. Instead of staying with prompts and isolated use cases, it looks at roles, decision paths, governance, and structured knowledge. Once generative AI becomes part of communication work, the challenge is no longer experimentation itself, but building workflows that remain usable, brand-safe, and durable under real operating conditions.","title":"From AI experiments to sustainable communication practice","url":""},{"date":"2026-07-08","external_url":"https://web-eur.cvent.com/event/6067eb24-f9e7-4ccb-9dad-12422d2f367b/summary","is_upcoming":true,"organization":"CommTech Academy","plain":"AI in communications is no longer a side topic for communication teams, but a capability question. The AG CommTech Summer School brings together the disciplines that usually remain fragmented—automation, analytics, workflows, knowledge, and team design.\nThe session pushes the conversation beyond prompts toward memory and operating structure. Once AI becomes part of communication work, knowledge management stops being an archive problem and becomes a performance problem.","title":"CommTech Academy Summer School 2026","url":""},{"date":"2026-03-31","external_url":"https://agcommtech.de/2026/03/31/weniger-dokumente-mehr-knowledge-objects-wie-zeiss-ki-assistenten-systematisch-aufbaut/","is_upcoming":false,"organization":"AG CommTech","plain":"AI assistants in communications do not fail first on prompting, but on the structure of the knowledge beneath them. This AG CommTech interview describes a shift from document logic to context logic: use cases, training, and governance are built in parallel, and communication knowledge is extracted from portals, campaign material, reporting, and best practices instead of being left inside files and slides.\nThe decisive move is to treat brand rules, personas, messaging, channel requirements, and regulatory constraints as explicit, versioned knowledge objects. Once knowledge becomes modular, machine-readable, and governable, AI stops being a loose layer on top of content production and becomes part of the operating model.","title":"Less documents, more knowledge objects – How ZEISS builds AI assistants systematically","url":""},{"date":"2026-03-25","external_url":"https://china-bw.net/de/nachrichten/neuer-co-fachsprecher-der-cnbw-arbeitsgruppe-artificial-intelligence","is_upcoming":false,"organization":"China Netzwerk Baden-Württemberg","plain":"This CNBW announcement records Sven Spoede\u0026rsquo;s appointment as co-spokesperson of the CNBW AI Working Group. It describes his background through the CNBW podcast \u0026ldquo;China Ticker\u0026rdquo;, GenAI work for marketing and communications at ZEISS, AI-native communication approaches, and experience in digital marketing in China.\nThe proof here is intentionally narrow and public: an appointment note that places this work inside the CNBW AI working-group context.","title":"New co-spokesperson of the CNBW AI Working Group","url":""},{"date":"2025-12-08","external_url":"https://chinaticker.podigee.io/54-054-planet-china-ki-allianz-nachhaltigkeit-seltene-erden-und-china-speed","is_upcoming":false,"organization":"China Ticker","plain":"This episode places AI in the context of regional innovation policy and applied adoption. Within a broader China Ticker format, the segment on the KI-Allianz Baden-Württemberg looks at how ecosystems, institutions, and local cooperation shape capability beyond headline-level announcements.\nThe focus therefore shifts away from abstract AI futures toward the conditions under which implementation becomes possible: coordination, enablement, shared learning, and regional networks.","title":"China Ticker #54: KI-Allianz Baden-Württemberg and practical AI adoption","url":""},{"date":"2025-11-25","external_url":"https://china-bw.net/de/nachrichten/2511-online-beyond-the-hype-responsible-ai-in-marketing-and-communications","is_upcoming":false,"organization":"China Netzwerk Baden-Württemberg","plain":"Responsible AI in marketing and communications is not mainly a question of principles, but of operating conditions. This session addresses that tension directly: how teams use generative AI under real constraints of trust, brand coherence, privacy, and compliance.\nThe framing moves the debate away from both uncritical adoption and generic caution. Governance appears here as part of implementation, not as a separate layer added after the fact.","title":"Beyond the Hype: Responsible AI in Marketing \u0026 Communications","url":""},{"date":"2025-09-27","external_url":"https://chinaticker.podigee.io/53-ai-labeling-regulations-in-china","is_upcoming":false,"organization":"China Ticker","plain":"AI regulation becomes concrete only when it reaches production workflows. This episode maps the distance between legal language and publishing reality: labeling, metadata, platform obligations, and the need to separate processes across jurisdictions.\nIts focus on China and the EU makes the comparison operational rather than abstract. The episode describes what compliance means once teams have to publish across markets with different regulatory expectations.","title":"China Ticker #53: AI regulation in China and the EU","url":""},{"date":"2025-01-01","external_url":"https://www.innovation-festival.de/kaepsele-2025/speakerinnen-2025","is_upcoming":false,"organization":"Käpsele Innovation Festival","plain":"AI rarely appears alone in organizational reality. It intersects with digital transformation, leadership, virtual environments, experimentation, and the broader question of how innovation becomes usable inside institutions.\nThat broader setting defines this festival context. Rather than isolating AI as a specialist topic, the program places it inside a wider discussion about transformation, implementation, and new forms of public-facing work.","title":"Käpsele Innovation Festival 2025","url":""},{"date":"2024-10-16","external_url":"https://adjmal.com/2024/10/16/12-sven-spode-the-ai-transformation-redefining-business-empowering-people-and-reshaping-the-future/","is_upcoming":false,"organization":"Adjmal Sarwary Podcast","plain":"AI transformation is often discussed at the level of tools. This episode places the question at the level of organizations: how decision-making, role design, and value creation change once machine capabilities enter everyday business operations.\nThe conversation therefore sits between strategy and execution. It is less about isolated use cases and more about the structural consequences of AI for teams, processes, and the definition of expertise.","title":"The AI Transformation","url":""},{"date":"2024-10-10","external_url":"https://www.kom.de/digital/intelligente-video-tools-im-praxistest/","is_upcoming":false,"organization":"KOM Magazin","plain":"Most discussion around AI video tools focuses on impressive outputs. This article takes a more useful route: it looks at continuity, usability, image quality, licensing, and the distance between a successful demo and a reliable production tool.\nThe result is a practical evaluation framework rather than a trend piece. It describes what communication teams need to consider when AI-generated video moves from experimentation toward regular use.","title":"Intelligente Video-Tools im Praxistest","url":""},{"date":"2024-09-18","external_url":"https://internetworld.at/dmexco-2024-brave-new-world-ai-veraendert-den-agenturalltag/","is_upcoming":false,"organization":"DMEXCO / The Next Agency Summit","plain":"By 2024, the relevant question for agencies was no longer whether AI would affect creative work, but how deeply it would reorganize it. This panel addresses that shift through the concrete pressure points of agency practice: speed, quality control, skill depth, and review logic.\nThe discussion is therefore less about technology adoption in the abstract and more about professional standards under changing production conditions. It describes what happens to agency work once AI becomes part of normal delivery.","title":"DMEXCO 2024: How AI changes agency work","url":""},{"date":"2024-04-05","external_url":"https://www.gpra.de/podcast/ki-in-der-kommunikation/","is_upcoming":false,"organization":"GPRA Kommunikationscafé","plain":"AI changes communication work from the inside: not only through faster production, but through new expectations around efficiency, ethics, authorship, and quality. This podcast approaches the topic from that internal perspective rather than from a purely technological one.\nThe conversation stays close to day-to-day practice in PR and communications. It examines how professional standards shift once generative systems become available across the workflow.","title":"GPRA Kommunikationscafé: KI in der Kommunikation","url":""},{"date":"2023-09-18","external_url":"https://www.absatzwirtschaft.de/dmecxo-das-sagen-expertinnen-zu-ki-251334/","is_upcoming":false,"organization":"absatzwirtschaft","plain":"By late 2023, the AI debate in marketing had moved beyond first experiments and into strategic planning. Editorial roundups like this one capture the point at which the conversation shifted from novelty to workflow design, differentiation, efficiency, and professional standards.\nThe format is concise, but it documents an important transition in German-speaking trade media: AI is no longer treated only as a tool topic, but as an organizational issue for marketing and communications.","title":"AI trends at DMEXCO 2023","url":""},{"date":"2023-06-26","external_url":"https://de.linkedin.com/posts/svenspoede_chatgpt-midjourney-aiworkshop-activity-7069308416690671617-fuC8","is_upcoming":false,"organization":"mobilbranche.de","plain":"Generative AI became relevant for business not when individual tools appeared, but when teams started asking how those tools change routine work. A seminar format is useful in that phase because it connects tools such as ChatGPT and Midjourney with workflow questions, automation, and decision quality.\nThis context sits in that early transition from curiosity to operationalization. The focus is not on isolated tricks, but on how work changes once text and image generation begin to enter everyday processes.","title":"Using ChatGPT, Midjourney and more successfully in business","url":""},{"date":"2023-06-14","external_url":"https://de.linkedin.com/posts/svenspoede_am-14-juni-k%C3%B6nnt-ihr-mich-auf-der-co%C2%B3-konferenz-activity-7064167300324544512-HsCu","is_upcoming":false,"organization":"co³ | corporate content conference","plain":"Once AI enters content operations, the central question is no longer whether content can be generated faster. The relevant issues are editorial quality, process design, governance, and the changing relationship between human judgment and machine output.\nThat is the context of this conference session on AI in content creation. It treats AI as part of an editorial production system and focuses on how teams adapt roles, standards, and review routines when generation becomes scalable.","title":"co³ | corporate content conference 2023","url":""}],"talk_vectors":[{"format_hint":"Keynote / Workshop","plain":"Most teams do not need another prompt demo. They need a grounded way to decide where GenAI actually helps in content, research, planning, workflow design, and routine execution.\nThis talk starts from the practical questions I keep hearing in public seminars, conference stages, and industry panels: what GenAI is good for, where it creates risk or rework, and how teams can use it without losing trust, judgment, or operational clarity.","title":"How to use GenAI in marketing and communication work","weight":5},{"format_hint":"Keynote / Executive workshop","plain":"Most AI projects do not break because the model is weak. They break because the team never agreed on the brief, the source material, the guardrails, or who gets to decide.\nThis talk looks at where that shows up in marketing and communication work, and what changes once context stops being an afterthought and becomes part of the operating model.","title":"Most AI failure is context failure","weight":10},{"format_hint":"Keynote / Panel","plain":"As soon as people and AI both produce language, brand stops being decoration. It becomes the thing that keeps tone, judgment, boundaries, and review logic from drifting apart.\nThis talk looks at brand as working infrastructure: how it can give teams and machines a shared frame without turning everything into bureaucracy.","title":"Brand as coordination technology","weight":20},{"format_hint":"Fireside chat / Keynote","plain":"AI can generate more options than any team can use. That does not remove the need for attention; it raises it.\nThis talk is about how teams protect signal, keep judgment intact, and stop confusing more output with more progress.","title":"Disciplined attention in the age of generated noise","weight":30},{"format_hint":"Executive workshop / Keynote","plain":"Most organizations do not need another AI pilot. They need an operating model that still works once the first wave of enthusiasm is over.\nThis talk looks at how tools, roles, memory, approvals, and context have to fit together so teams can move faster without getting messier.","title":"From tool hype to context-literate operating models","weight":40}],"template":"speaking","title":"Speaking","url":"https://www.svenspoede.com/speaking/"}